# The Pursuit Series: Secrets to Building a Culturally Impactful Brand

Page: https://stenobird.com/podcast/the-goop-podcast-490260/the-pursuit-series-secrets-to-building-a-culturally-impactful-brand
Text version: https://stenobird.com/podcast/the-goop-podcast-490260/the-pursuit-series-secrets-to-building-a-culturally-impactful-brand.md
Podcast: [the goop podcast](https://stenobird.com/podcast/the-goop-podcast-490260)
Published: 2026-05-19T07:01:00+00:00
Episode link: https://pdst.fm/e/traffic.megaphone.fm/CAD7874703721.mp3?updated=1778713862
Audio file: https://pdst.fm/e/traffic.megaphone.fm/CAD7874703721.mp3?updated=1778713862
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JSON: https://stenobird.com/v1/public/podcasts/the-goop-podcast-490260/episodes/the-pursuit-series-secrets-to-building-a-culturally-impactful-brand
Duration seconds: 5364

## Resource

What does it take to build a brand that enters the culture? In this episode of the Pursuit Series, brand strategist Emily Hickey talks with Julie Rice and Elizabeth Cutler about how they transformed SoulCycle from a single studio into a phenomenon. They revisit the early decisions that shaped the brand, the clarity of purpose that fueled its growth, and the instincts that helped them know they were onto something larger than a workout. Along the way, they reflect on finding inspiration at different stages of life and the value of trusting your own instincts. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

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## Transcript

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