# How Google Ads Final URL Expansion Affects Your Campaigns

Page: https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-final-url-expansion-affects-your-campaigns
Text version: https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-final-url-expansion-affects-your-campaigns.md
Podcast: [The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644)
Published: 2026-06-09T05:29:02+00:00
Episode link: https://audio.fexingo.com/business/the-google-ads-podcast/episode-0040.mp3
Audio file: https://audio.fexingo.com/business/the-google-ads-podcast/episode-0040.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/episodes/how-google-ads-final-url-expansion-affects-your-campaigns
Duration seconds: 497

## Resource

In this episode, Lucas and Luna dive into Google Ads' Final URL expansion feature, explaining how it automatically appends subpage URLs to your ad destination. They break down why this can either boost your Quality Score or waste your budget—depending on your account structure. Using a real example from a mid-market SaaS client, they show how a single misconfigured campaign saw cost-per-lead jump 40% in June 2026. Lucas offers a clear check: disable the feature unless you have a tightly themed ad group. Luna asks the sharp questions about landing page relevance and conversion tracking. If you're running search ads with broad match, this is your fix. #GoogleAds #FinalURLExpansion #PPC #SearchAds #PaidSearch #DigitalMarketing #AdWords #LandingPage #QualityScore #AdBudget #CampaignManagement #ClickThroughRate #ConversionRate #SaaSMarketing #BidStrategy #AdExtensions #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

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## Transcript

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