# How Google Ads Experiment Saves You from Bad Campaign Changes

Page: https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-experiment-saves-you-from-bad-campaign-changes
Text version: https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-experiment-saves-you-from-bad-campaign-changes.md
Podcast: [The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644)
Published: 2026-06-14T05:28:42+00:00
Episode link: https://audio.fexingo.com/business/the-google-ads-podcast/episode-0051.mp3
Audio file: https://audio.fexingo.com/business/the-google-ads-podcast/episode-0051.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/episodes/how-google-ads-experiment-saves-you-from-bad-campaign-changes
Duration seconds: 570

## Resource

In this episode of The Google Ads Podcast, Lucas and Luna dive into one of the most underused yet powerful tools in PPC: Google Ads Experiments. They walk through a real scenario where a brand manager at a mid-size e-commerce company wanted to switch from target CPA to maximize conversion value. Instead of risking the entire budget, they set up an experiment with a 50/50 split, running for two full conversion cycles. The result? The new strategy actually lowered ROAS by 12%, and the brand dodged a costly mistake. Lucas explains the mechanics of experiments—how to set them up, how long to run them, and how to interpret statistical significance. Luna shares a cautionary tale of an advertising director who jumped to conclusions after just three days of data. Together, they argue that experiments are the closest thing to a 'do over' button in paid search. If you've ever made a campaign change and regretted it, this episode shows you how to test first. #GoogleAdsExperiments #PPCTesting #CampaignOptimization #AorBTesting #PaidSearch #GoogleAds #MarketingScience #DataDrivenMarketing #AdTesting #StatisticalSignificance #ROAS #TargetCPA #MaximizeConversionValue #PPCMistakes #Marketing #FexingoBusiness #BusinessPodcast #TheGoogleAdsPodcast Keep every episode free: buymeacoffee.com/fexingo

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## Transcript

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