# How Google Ads Dynamic Search Ads Target Without Keywords

Page: https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-dynamic-search-ads-target-without-keywords
Text version: https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-dynamic-search-ads-target-without-keywords.md
Podcast: [The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644)
Published: 2026-07-12T17:50:12+00:00
Episode link: https://audio.fexingo.com/business/the-google-ads-podcast/episode-0110.mp3
Audio file: https://audio.fexingo.com/business/the-google-ads-podcast/episode-0110.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/episodes/how-google-ads-dynamic-search-ads-target-without-keywords
Duration seconds: 549

## Resource

Episode 110 of The Google Ads Podcast with Fexingo. Lucas and Luna explore Google Ads Dynamic Search Ads (DSA), a campaign type that targets users based on your website content rather than keywords. Lucas breaks down how DSA uses Google's organic index to match queries, when to use it over traditional keyword campaigns, and the surprising pitfalls—like serving ads for irrelevant pages. He shares a real example from a mid-size e-commerce client that saw a 30% increase in revenue after layering DSA on top of their existing search campaigns. Luna presses on negative keyword management, landing page hygiene, and the importance of exclusions. Perfect for marketers who want to capture long-tail traffic without building massive keyword lists. #GoogleAds #DynamicSearchAds #DSA #PPC #SearchAds #KeywordlessTargeting #LongTailKeywords #EcommercePPC #MarketingPodcast #FexingoBusiness #BusinessPodcast #LucasAndLuna #LandingPageOptimization #NegativeKeywords #AdCustomization #CampaignStructure #AuctionInsights #DigitalMarketing Keep every episode free: buymeacoffee.com/fexingo

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