# How Google Ads Data Exclusions Improve Smart Bidding in 2026

Page: https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-data-exclusions-improve-smart-bidding-in-2026
Text version: https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-data-exclusions-improve-smart-bidding-in-2026.md
Podcast: [The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644)
Published: 2026-06-20T05:31:58+00:00
Episode link: https://audio.fexingo.com/business/the-google-ads-podcast/episode-0063.mp3
Audio file: https://audio.fexingo.com/business/the-google-ads-podcast/episode-0063.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/episodes/how-google-ads-data-exclusions-improve-smart-bidding-in-2026
Duration seconds: 726

## Resource

Lucas and Luna dive into Google Ads data exclusions, a feature that lets advertisers tell Smart Bidding to ignore anomalous periods like Black Friday or site outages. Using a real-world example of a home goods retailer that saw a 22% lower cost per acquisition after excluding a holiday weekend, they explain when to use data exclusions versus seasonality adjustments, how the feature works under the hood, and why most advertisers underutilize it. Perfect for PPC managers tired of bidding algorithms overreacting to one-off events. #GoogleAds #SmartBidding #DataExclusions #PPC #PaidSearch #Marketing #FexingoBusiness #BusinessPodcast #LucasAndLuna #BidStrategy #Seasonality #CostPerAcquisition #AdWords #DigitalMarketing #AIBidding #ConversionTracking #CampaignOptimization #PPCTips Keep every episode free: buymeacoffee.com/fexingo

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## Transcript

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