# How Google Ads Custom Intent Audiences Find High Intent Buyers

Page: https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-custom-intent-audiences-find-high-intent-buyers
Text version: https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-custom-intent-audiences-find-high-intent-buyers.md
Podcast: [The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644)
Published: 2026-07-13T05:37:21+00:00
Episode link: https://audio.fexingo.com/business/the-google-ads-podcast/episode-0111.mp3
Audio file: https://audio.fexingo.com/business/the-google-ads-podcast/episode-0111.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/episodes/how-google-ads-custom-intent-audiences-find-high-intent-buyers
Duration seconds: 568

## Resource

In episode 111 of The Google Ads Podcast, Lucas and Luna explore how Custom Intent audiences let PPC advertisers target people actively researching specific products or services — without relying on third-party cookies. Lucas breaks down how Google builds these audiences from real-time search behavior, and explains why Custom Intent often outperforms In-Market audiences for niche or B2B offers. They walk through a concrete example: a mid-sized B2B SaaS company selling project management software to construction firms, showing how custom segments reduced cost per lead by 28 percent in Q2 2026. Luna challenges Lucas on audience size vs. precision tradeoffs, and they discuss how to layer Custom Intent with keyword targeting without cannibalizing your own search campaigns. If you've wondered whether Custom Intent audiences are worth the setup effort, this episode gives you the data and the strategy. #GoogleAds #CustomIntent #PPC #PaidSearch #AudienceTargeting #B2BMarketing #SaaSAdvertising #DigitalMarketing #AdWords #SearchAds #MarketingPodcast #FexingoBusiness #GoogleAdsPodcast #Conversions #CostPerLead #AudienceSegments #OnlineAdvertising #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

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## Transcript

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