# How Google Ads Conversion Delay Modeling Adjusts Attribution

Page: https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-conversion-delay-modeling-adjusts-attribution
Text version: https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-conversion-delay-modeling-adjusts-attribution.md
Podcast: [The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644)
Published: 2026-07-11T17:40:57+00:00
Episode link: https://audio.fexingo.com/business/the-google-ads-podcast/episode-0108.mp3
Audio file: https://audio.fexingo.com/business/the-google-ads-podcast/episode-0108.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/episodes/how-google-ads-conversion-delay-modeling-adjusts-attribution
Duration seconds: 578

## Resource

Episode 108 of The Google Ads Podcast with Fexingo explores how conversion delay modeling changes the way advertisers interpret attribution windows. Lucas and Luna break down the difference between click-through and view-through conversions, why Google's default 30-day window can mislead budget allocation, and how real-world data from a mid-market e-commerce campaign showed a 40 percent lift in view-through conversions after day seven. They discuss the new modeling tools in Google Ads that adjust for lag time, and why advertisers should test custom attribution models rather than relying on last-click. This episode is essential for PPC managers frustrated by attribution gaps and looking to tie spend more accurately to outcomes. #GoogleAds #ConversionDelay #PPCAttribution #ViewThroughConversions #ClickThroughConversions #AttributionModeling #GoogleAdsPodcast #FexingoBusiness #BusinessPodcast #Marketing #PPCStrategy #PaidSearch #ConversionTracking #DataDrivenMarketing #AdWords #AttributionWindow #EcommercePPC #CampaignOptimization Keep every episode free: buymeacoffee.com/fexingo

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