# How Google Ads Campaign Experiments work in 2026

Page: https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-campaign-experiments-work-in-2026
Text version: https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-campaign-experiments-work-in-2026.md
Podcast: [The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644)
Published: 2026-07-13T17:48:08+00:00
Episode link: https://audio.fexingo.com/business/the-google-ads-podcast/episode-0112.mp3
Audio file: https://audio.fexingo.com/business/the-google-ads-podcast/episode-0112.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/episodes/how-google-ads-campaign-experiments-work-in-2026
Duration seconds: 499

## Resource

Episode 112 of The Google Ads Podcast digs into Google Ads Campaign Experiments (formerly Drafts and Experiments). Lucas and Luna break down how to set up A/B tests on bidding, audiences, and landing pages without risking your main campaign budget. They walk through a real example from a mid-market DTC brand that used an experiment to shift from maximize clicks to target CPA, and how the tool's 2026 updates — including auto-apply for winners and Bayesian statistical significance readouts — change the optimization game for PPC managers. The hosts also cover common mistakes like experiment contamination, overlapping audiences, and the right minimum sample size. If you run paid search campaigns, this episode gives you a repeatable framework for testing with confidence. #GoogleAds #PPC #CampaignExperiments #A_BTesting #PaidSearch #Marketing #DigitalMarketing #SEM #AdOptimization #BidStrategy #TargetCPA #BayesianStatistics #DTCMarketing #FexingoBusiness #BusinessPodcast #GoogleAds2026 #PPCStrategy #DataDrivenMarketing Keep every episode free: buymeacoffee.com/fexingo

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