# How Google Ads Call Extensions Drive Phone Leads in 2026

Page: https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-call-extensions-drive-phone-leads-in-2026
Text version: https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-call-extensions-drive-phone-leads-in-2026.md
Podcast: [The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644)
Published: 2026-07-09T05:39:34+00:00
Episode link: https://audio.fexingo.com/business/the-google-ads-podcast/episode-0103.mp3
Audio file: https://audio.fexingo.com/business/the-google-ads-podcast/episode-0103.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/episodes/how-google-ads-call-extensions-drive-phone-leads-in-2026
Duration seconds: 553

## Resource

In Episode 103 of The Google Ads Podcast, Lucas and Luna break down how call extensions actually work in 2026—when to use them, how Google charges for phone calls versus clicks, and why the conversion tracking setup is far simpler than most advertisers think. Lucas shares a concrete example from a local HVAC client who cut cost-per-lead by 30% simply by switching from click-to-call to a forwarding number with call recording. The hosts also unpack Google's new call-only campaign type for mobile, the impact of call length on quality score, and why you should never let Google auto-generate your extension phone number. If you run PPC for any business that answers its phone, this episode will save you wasted spend and show you exactly what data to pull from Google Ads to prove call value. #GoogleAdsPodcast #Fexingo #CallExtensions #PPC #SearchAds #PhoneLeads #ConversionTracking #GoogleAds2026 #PayPerCall #CallOnlyCampaigns #Marketing #DigitalAdvertising #LocalBusiness #HVACMarketing #CallTracking #AdExtensions #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

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## Transcript

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