# How Google Ads Brand Lift Studies Measure PPC Impact

Page: https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-brand-lift-studies-measure-ppc-impact
Text version: https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-brand-lift-studies-measure-ppc-impact.md
Podcast: [The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644)
Published: 2026-07-12T05:38:03+00:00
Episode link: https://audio.fexingo.com/business/the-google-ads-podcast/episode-0109.mp3
Audio file: https://audio.fexingo.com/business/the-google-ads-podcast/episode-0109.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/episodes/how-google-ads-brand-lift-studies-measure-ppc-impact
Duration seconds: 710

## Resource

Lucas and Luna explore how Google Ads Brand Lift studies work in 2026 — the measurement methodology, survey design, and real-world application for marketers. They break down how randomized controlled trials within Google's ad ecosystem measure brand awareness, ad recall, and consideration, using a case study from a mid-market DTC apparel brand that ran a six-week brand lift study alongside a Performance Max campaign. The hosts discuss sample size requirements, the importance of control groups, and common pitfalls like survey fatigue and attribution overlap. They also touch on how brand lift data integrates with conversion tracking and why it matters for marketers balancing short-term ROI with long-term brand health. No fluff — just a clear, specific walkthrough of a powerful but often misunderstood Google Ads tool. #GoogleAds #BrandLift #PPC #SearchAds #MarketingMeasurement #BrandAwareness #AdRecall #PerformanceMax #DTCBrands #SurveyMethodology #DigitalAdvertising #PPCStrategy #MarketingROI #FexingoBusiness #BusinessPodcast #Marketing #GoogleAdsPodcast #Fexingo Keep every episode free: buymeacoffee.com/fexingo

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