# How Google Ads Audience Exclusions Improve Campaign Targeting

Page: https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-audience-exclusions-improve-campaign-targeting
Text version: https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-audience-exclusions-improve-campaign-targeting.md
Podcast: [The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644)
Published: 2026-06-13T05:25:45+00:00
Episode link: https://audio.fexingo.com/business/the-google-ads-podcast/episode-0049.mp3
Audio file: https://audio.fexingo.com/business/the-google-ads-podcast/episode-0049.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/episodes/how-google-ads-audience-exclusions-improve-campaign-targeting
Duration seconds: 546

## Resource

Lucas and Luna tackle a critical but often-overlooked Google Ads tactic — audience exclusions. They break down how excluding irrelevant segments (like converters, competitors, or past churners) can dramatically reduce wasted spend and improve campaign efficiency. Using a real-world example from a DTC brand spending $80,000 per month, they walk through three specific exclusion strategies: excluding recent converters from awareness campaigns, excluding competitor-site visitors from broad-match targeting, and layering exclusion lists across Performance Max campaigns. They also discuss the Google Ads custom intent audience limitation of 1,000 members and how to work around it. By the end, listeners understand exactly where to find audience exclusions in Google Ads and how to build a tiered exclusion strategy that protects budgets while maximizing reach. #GoogleAds #AudienceExclusions #PPCStrategy #PaidSearch #DigitalMarketing #MarketingPodcast #FexingoBusiness #BusinessPodcast #AdTargeting #ConversionOptimization #WastedAdSpend #PerformanceMax #CustomIntentAudience #DTCMarketing #AdEfficiency #LucasAndLuna #GoogleAdsPodcast #MarketingTips Keep every episode free: buymeacoffee.com/fexingo

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