# The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy

Page: https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644
Text version: https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644.md
RSS feed: https://feeds.fexingo.com/business/the-google-ads-podcast.xml
Official site: https://www.fexingo.com/
Author: Fexingo
Episodes: 121

## Resource

Lucas and Luna dissect the mechanics of Google Ads — search, display, and PPC campaign strategy — as a systematic pursuit of measurable return, not a guessing game. Each episode traces a single campaign thread: how a mid-size DTC brand structured its Shopping ads to lower CPA by 18% over 90 days, why a B2B SaaS company shifted budget from broad match to phrase match and saw lead quality jump, or what the latest Google Ads API changes mean for third-party bid management tools. They examine the actual auction dynamics — Quality Score thresholds, ad rank floors, impression share constraints — and weigh trade-offs between automated and manual bidding, between responsive search ads and expanded text ads, between network selection and placement exclusions. Lucas brings the numbers: cost-per-click trends across verticals, CTR benchmarks from a 500-campaign analysis, and the math behind marginal ROAS decisions. Luna tests those numbers against practitioner reality: What happens when a client's landing page load time exceeds three seconds? How do you explain a 7% conversion rate drop after a broad match opening? Together, they build a practical model for thinking about paid search as a com…

## Machine-readable

JSON: https://stenobird.com/v1/public/podcasts/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644
Markdown: https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644.md

## Episodes
- [How Google Ads Experiment ID Prevents Ad Fatigue in 2026](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-experiment-id-prevents-ad-fatigue-in-2026) — 2026-07-18T05:29:12+00:00
- [How Google Ads Auction-Time Budgeting Works in 2026](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-auction-time-budgeting-works-in-2026) — 2026-07-17T17:46:55+00:00
- [How Google Ads Broad Match Keywords Work in 2026](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-broad-match-keywords-work-in-2026) — 2026-07-17T05:37:51+00:00
- [How Google Ads Brand Suitability Controls Work in 2026](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-brand-suitability-controls-work-in-2026) — 2026-07-16T17:38:55+00:00
- [How Google Ads Customer Match Boosts PPC Performance in 2026](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-customer-match-boosts-ppc-performance-in-2026) — 2026-07-16T05:38:21+00:00
- [How Google Ads Audience Segments Power Smarter Bidding](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-audience-segments-power-smarter-bidding) — 2026-07-15T17:43:30+00:00
- [How Google Ads Customizer Showcases Personalize PPC at Scale](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-customizer-showcases-personalize-ppc-at-scale) — 2026-07-15T05:32:10+00:00
- [How Google Ads Audience Insights Reveal Buying Intent](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-audience-insights-reveal-buying-intent) — 2026-07-14T17:41:32+00:00
- [How Google Ads Negative Keywords Stop Wasted Spend](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-negative-keywords-stop-wasted-spend) — 2026-07-14T05:34:51+00:00
- [How Google Ads Campaign Experiments work in 2026](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-campaign-experiments-work-in-2026) — 2026-07-13T17:48:08+00:00
- [How Google Ads Custom Intent Audiences Find High Intent Buyers](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-custom-intent-audiences-find-high-intent-buyers) — 2026-07-13T05:37:21+00:00
- [How Google Ads Dynamic Search Ads Target Without Keywords](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-dynamic-search-ads-target-without-keywords) — 2026-07-12T17:50:12+00:00
- [How Google Ads Brand Lift Studies Measure PPC Impact](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-brand-lift-studies-measure-ppc-impact) — 2026-07-12T05:38:03+00:00
- [How Google Ads Conversion Delay Modeling Adjusts Attribution](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-conversion-delay-modeling-adjusts-attribution) — 2026-07-11T17:40:57+00:00
- [Google Ads Brand Vs Non-Brand Keyword Strategy in 2026](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/google-ads-brand-vs-non-brand-keyword-strategy-in-2026) — 2026-07-11T05:39:25+00:00
- [How Google Ads Performance Max Campaigns Use AI to Optimize Across All Surfaces](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-performance-max-campaigns-use-ai-to-optimize-across-all-surfaces) — 2026-07-10T17:47:34+00:00
- [How Google Ads Ad Customizers Personalize Your PPC at Scale](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-ad-customizers-personalize-your-ppc-at-scale) — 2026-07-10T05:33:29+00:00
- [How Google Ads Asset Groups Simplify Campaign Structure](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-asset-groups-simplify-campaign-structure) — 2026-07-09T17:44:43+00:00
- [How Google Ads Call Extensions Drive Phone Leads in 2026](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-call-extensions-drive-phone-leads-in-2026) — 2026-07-09T05:39:34+00:00
- [How Google Ads Local Campaigns Drive Store Foot Traffic in 2026](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-local-campaigns-drive-store-foot-traffic-in-2026) — 2026-07-08T17:42:04+00:00
- [How Google Ads Responsive Search Ads Combine Headlines in 2026](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-responsive-search-ads-combine-headlines-in-2026) — 2026-07-08T07:28:58+00:00
- [How Google Ads Auction-Time Budgeting Works in 2026](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-auction-time-budgeting-works-in-2026-2) — 2026-07-08T05:36:05+00:00
- [How Google Ads Automated Rules Save Your Budget in 2026](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-automated-rules-save-your-budget-in-2026) — 2026-07-07T17:44:31+00:00
- [Google Ads Broad Match Keywords Work in 2026](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/google-ads-broad-match-keywords-work-in-2026) — 2026-07-07T05:38:22+00:00
- [How Google Ads Audience Exclusion Improves Campaign Efficiency](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-audience-exclusion-improves-campaign-efficiency) — 2026-07-06T17:46:21+00:00
- [How Google Ads Data Exclusions Improve Smart Bidding in 2026](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-data-exclusions-improve-smart-bidding-in-2026) — 2026-06-20T05:31:58+00:00
- [How Google Ads Conversion Value Rules Optimize for Profit](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-conversion-value-rules-optimize-for-profit) — 2026-06-19T17:40:48+00:00
- [How Google Ads Keyword Insertion Boosts Ad Relevance in 2026](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-keyword-insertion-boosts-ad-relevance-in-2026) — 2026-06-19T05:28:07+00:00
- [How Google Ads Custom Intent Audiences Find In-Market Buyers](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-custom-intent-audiences-find-in-market-buyers) — 2026-06-18T17:33:54+00:00
- [How Google Ads Call Extensions Drive Phone Conversions](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-call-extensions-drive-phone-conversions) — 2026-06-18T05:29:49+00:00
- [How Google Ads Cross-Sell Campaigns Unlock Customer Value](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-cross-sell-campaigns-unlock-customer-value) — 2026-06-17T17:31:34+00:00
- [How Google Ads Budget Pacing Works in 2026](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-budget-pacing-works-in-2026) — 2026-06-17T05:32:16+00:00
- [How Google Ads Shopping Campaigns Optimize Product Feeds](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-shopping-campaigns-optimize-product-feeds) — 2026-06-16T17:33:56+00:00
- [How Google Ads Location Targeting Reduces Waste in 2026](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-location-targeting-reduces-waste-in-2026) — 2026-06-16T05:28:54+00:00
- [How Google Ads Asset-Based Audience Signals Improve Targeting](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-asset-based-audience-signals-improve-targeting) — 2026-06-15T17:38:58+00:00
- [How Google Ads Broad Match and Smart Bidding Work Together in 2026](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-broad-match-and-smart-bidding-work-together-in-2026) — 2026-06-15T05:29:37+00:00
- [How Google Ads Brand Bidding Works in 2026](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-brand-bidding-works-in-2026) — 2026-06-14T17:33:40+00:00
- [How Google Ads Experiment Saves You from Bad Campaign Changes](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-experiment-saves-you-from-bad-campaign-changes) — 2026-06-14T05:28:42+00:00
- [How Google Ads Demand Gen Campaigns Fill the Funnel](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-demand-gen-campaigns-fill-the-funnel) — 2026-06-13T18:25:26+00:00
- [How Google Ads Audience Exclusions Improve Campaign Targeting](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-audience-exclusions-improve-campaign-targeting) — 2026-06-13T05:25:45+00:00
- [How Google Ads Ad Customizers Personalize at Scale](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-ad-customizers-personalize-at-scale) — 2026-06-12T17:30:01+00:00
- [How Google Ads Sitelink Extensions Improve Click-Through Rate](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-sitelink-extensions-improve-click-through-rate) — 2026-06-12T07:55:05+00:00
- [How Google Ads Responsive Search Ads Beat Expanded Text Ads in 2026](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-responsive-search-ads-beat-expanded-text-ads-in-2026) — 2026-06-12T05:29:58+00:00
- [How Google Ads Negative Keywords Protect Your Budget in 2026](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-negative-keywords-protect-your-budget-in-2026) — 2026-06-11T17:38:24+00:00
- [How Google Ads Shared Budgets Smooth Campaign Performance](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-shared-budgets-smooth-campaign-performance) — 2026-06-11T05:29:12+00:00
- [How Google Ads Performance Max Drives Brand Search](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-performance-max-drives-brand-search) — 2026-06-10T17:32:06+00:00
- [How Google Ads Scripts Automate PPC Account Management](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-scripts-automate-ppc-account-management) — 2026-06-10T05:26:17+00:00
- [How Google Ads Brand Lift Studies Measure Ad Impact](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-brand-lift-studies-measure-ad-impact) — 2026-06-09T17:34:02+00:00
- [How Google Ads Final URL Expansion Affects Your Campaigns](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-final-url-expansion-affects-your-campaigns) — 2026-06-09T05:29:02+00:00
- [How Google Ads Dayparting Schedules Boost Conversion Rates](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-dayparting-schedules-boost-conversion-rates) — 2026-06-08T17:30:07+00:00

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