# The 5 fashion rules for wearable tech

Page: https://stenobird.com/podcast/the-glossy-podcast-1106778/the-5-fashion-rules-for-wearable-tech
Text version: https://stenobird.com/podcast/the-glossy-podcast-1106778/the-5-fashion-rules-for-wearable-tech.md
Podcast: [The Glossy Podcast](https://stenobird.com/podcast/the-glossy-podcast-1106778)
Published: 2026-04-17T04:00:00+00:00
Episode link: https://www.glossy.co/podcasts/the-5-rules-for-launching-a-successful-wearable-tech-product/
Audio file: https://pdst.fm/e/traffic.megaphone.fm/DIGI7612927178.mp3?updated=1776383856
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JSON: https://stenobird.com/v1/public/podcasts/the-glossy-podcast-1106778/episodes/the-5-fashion-rules-for-wearable-tech
Duration seconds: 2745

## Resource

Wearable tech is having a moment. Partly based on early reads about the success of Meta's Ray-Ban glasses, Meta just signed a 10-year lease for a physical store in Manhattan that will sell them. Meanwhile, Apple is set to launch its own competitor smart glasses soon, while Google is teaming up with Warby Parker on a similar product. But wearable tech, especially targeted toward a mainstream or fashion audience, has been hard to crack. For every successful product like the Meta Ray-Bans, there have been expensive flops like Google Glass and Apple's Vision Pro. For the Glossy Podcast, senior fashion reporter Danny Parisi, international reporter Zofia Zwieglinska and editor-in-chief Jill Manoff were joined by wearable tech expert Janey Park to discuss why some products take off and others fail. We broke it down into five rules for a successful wearable tech launch.

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## Transcript

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