# The kid-fluencers selling younger looking skin

Page: https://stenobird.com/podcast/the-global-story-6677479/the-kid-fluencers-selling-younger-looking-skin
Text version: https://stenobird.com/podcast/the-global-story-6677479/the-kid-fluencers-selling-younger-looking-skin.md
Podcast: [The Global Story](https://stenobird.com/podcast/the-global-story-6677479)
Published: 2026-06-24T09:00:00+00:00
Episode link: http://www.bbc.co.uk/programmes/w3ct8mky
Audio file: http://open.live.bbc.co.uk/mediaselector/6/redir/version/2.0/mediaset/audio-nondrm-download-rss/proto/http/vpid/p0ntry1d.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/the-global-story-6677479/episodes/the-kid-fluencers-selling-younger-looking-skin
Duration seconds: 1627

## Resource

Growing concerns over young people using anti-aging products, have prompted industry regulators in Italy to investigate claims that some brands are using young influencers to promote skincare products to other children. Investigators say that the practice is linked to the broader issue of ‘cosmeticorexia’ - a new term coined by some healthcare professionals to describe an obsession with skincare. Asma speaks to the BBC’s health and wellbeing reporter Ruth Clegg, about how harmful skincare is for the social media generation. Producer: Sam Chantarasak Sound engineer: Travis Evans Digital producer: Tom Bage Senior news editor: China Collins (Photo: Young content creator Ellie-May. Credit: Sophie/BBC)

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## Transcript

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