# Having the right soil is key to growth. So are the right foundations in buisnes.

Page: https://stenobird.com/podcast/the-global-business-insights-podcast-with-dr-charlotte-de-brabandt-max-kent-6332497/having-the-right-soil-is-key-to-growth-so-are-the-right-foundations-in-buisnes
Text version: https://stenobird.com/podcast/the-global-business-insights-podcast-with-dr-charlotte-de-brabandt-max-kent-6332497/having-the-right-soil-is-key-to-growth-so-are-the-right-foundations-in-buisnes.md
Podcast: [The Global Business Insights Podcast with Dr Charlotte de Brabandt & Max Kent](https://stenobird.com/podcast/the-global-business-insights-podcast-with-dr-charlotte-de-brabandt-max-kent-6332497)
Published: 2026-06-11T14:34:24+00:00
Episode link: https://rss.com/podcasts/pslearning/2907248
Audio file: https://content.rss.com/episodes/205393/2907248/pslearning/2026_06_11_14_29_32_6c325040-a105-4eb7-b026-0ecb012d5d22.mp3
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Duration seconds: 976

## Resource

In this episode we explore more of the key concepts taken from 'Don't Shout at the Vegetables' - Lessons in Sustainable Leadership & Human Growth: Getting the Right Soil - what are the foundations and conditions for real growth in business? Tidy House, Tidy Mind - how do the mundane, overlooked basics actually set you up for success? Creating the Conditions - before we plant, before we scale, what needs to be in place? Charlotte and Max discuss why leaders often skip the preparation phase, rushing to plant before the soil is ready. They explore how small, consistent maintenance—keeping your desk clear, your inbox managed, your systems organised—creates the mental and operational space for sustainable growth. Just like a gardener knows that poor soil will never yield a strong harvest, Max shares why the "boring" foundational work is what separates businesses that scale well from those that collapse under their own growth.

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## Transcript

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