# When Microsoft, Sony and the NBA Want Spaces to Think: Vadim Mirgorodskii on Interactive Beauty

Page: https://stenobird.com/podcast/the-genius-of-design-7710439/when-microsoft-sony-and-the-nba-want-spaces-to-think-vadim-mirgorodskii-on-interactive-beauty
Text version: https://stenobird.com/podcast/the-genius-of-design-7710439/when-microsoft-sony-and-the-nba-want-spaces-to-think-vadim-mirgorodskii-on-interactive-beauty.md
Podcast: [The Genius Of Design](https://stenobird.com/podcast/the-genius-of-design-7710439)
Published: 2026-02-19T19:04:33+00:00
Episode link: https://api.riverside.com/hosting-analytics/media/56e7618eb9453074e2f2e2a1297dc8de505ef7a0de75a0e1396ec38598847e47/eyJlcGlzb2RlSWQiOiIzZDc4NzA0NS1jOGM3LTQ3YTctYjI4Yy1kMmQ3ZmM5NjgwZTUiLCJwb2RjYXN0SWQiOiI0MzdhYTJkYi0yMjA1LTQwZTktYjQ1Ny03OTJlY2MzMjBmNTAiLCJhY2NvdW50SWQiOiI2ODRmNzAzNDkyYzFlZWZiNzkxZWRhODQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjk5NzVlYzEwZjExZDhkY2M1Y2U2Mjg2L291c21hbi1kcy1zdHVkaW8tY29tcG9zZXItMjAyNi0yLTE5X18yMC00LTMzLm1wMyJ9.mp3
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Duration seconds: 3094

## Resource

For brands like Microsoft, GitHub, NBA, Johns Hopkins, Sony, VW, Audi, BMW, Hennessy, New Balance and global stages such as World Expo Dubai, the World Economic Forum in Davos and Electric Zoo, Vadim Mirgorodskii is the person you call when you want space itself to come alive. In a world where most people treat technology as a tool, he treats it as a living material. Founder and art director of Interactive Items Studio, he designs interactive installations and “living interfaces” for brands, concerts, museums and large-scale events, where spaces don’t just display content – they listen, react and remember.

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## Transcript

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