# The Studio Nike, Netflix and Calvin Klein Call First: Haris Fazlani, The one skill AI can’t replace

Page: https://stenobird.com/podcast/the-genius-of-design-7710439/the-studio-nike-netflix-and-calvin-klein-call-first-haris-fazlani-the-one-skill-ai-can-t-replace
Text version: https://stenobird.com/podcast/the-genius-of-design-7710439/the-studio-nike-netflix-and-calvin-klein-call-first-haris-fazlani-the-one-skill-ai-can-t-replace.md
Podcast: [The Genius Of Design](https://stenobird.com/podcast/the-genius-of-design-7710439)
Published: 2026-03-18T00:23:50+00:00
Episode link: https://api.riverside.com/hosting-analytics/media/eeb76337acff3073f1d73de1aef382a2f7e4ad3e88997d611d0928068c6dbdd9/eyJlcGlzb2RlSWQiOiI5NWU0OGJlZS1kMjJjLTRiYmYtOWVlNy0zZjg0MTZiNjRhZDUiLCJwb2RjYXN0SWQiOiI0MzdhYTJkYi0yMjA1LTQwZTktYjQ1Ny03OTJlY2MzMjBmNTAiLCJhY2NvdW50SWQiOiI2ODRmNzAzNDkyYzFlZWZiNzkxZWRhODQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjliOWYwYzgxMzBlZjZhOGFmYjY4YjU0L291c21hbi1kcy1zdHVkaW8tY29tcG9zZXItMjAyNi0zLTE4X18xLTI0LTQwLm1wMyJ9.mp3
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Duration seconds: 4383

## Resource

Haris Fazlani is the co-founder of WØRKS, the New York creative studio behind campaigns for Nike, Netflix, Fear of God, Converse, Calvin Klein, and more. In this episode, Haris takes us from growing up as a child of immigrants drawing alone in his room, to interning for Ryan Leslie and living on a tour bus, to building a studio that the biggest brands in the world trust to shape their visual identity. We get into what good design actually does to the human body, why WØRKS leads every project with emotion before ever choosing a medium, the real reason people have a visceral rejection of AI imagery, and why Haris believes originality doesn't exist — and why that's freeing.

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## Transcript

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