# Why Attention is the #1 Asset in Business

Page: https://stenobird.com/podcast/the-garyvee-audio-experience-745405/why-attention-is-the-1-asset-in-business
Text version: https://stenobird.com/podcast/the-garyvee-audio-experience-745405/why-attention-is-the-1-asset-in-business.md
Podcast: [The GaryVee Audio Experience](https://stenobird.com/podcast/the-garyvee-audio-experience-745405)
Published: 2026-05-23T12:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/garyvee/episodes/Why-Attention-is-the-1-Asset-in-Business-e3jokif
Audio file: https://traffic.megaphone.fm/APO5005661896.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-garyvee-audio-experience-745405/episodes/why-attention-is-the-1-asset-in-business
Duration seconds: 542

## Resource

In this episode, I sit down to discuss the most important shift happening in culture and business today. I emphasize why attention remains the world's number one asset and why you cannot afford to be romantic about the platforms of yesterday. I also dive into my philosophy on entrepreneurship: why I view myself as a firefighter and how I detach my self-worth from followers and accolades to focus on the purity of the game. You’ll learn about: The Power of Consumer Attention Why Technology is Undefeated How to Balance Conviction with True Humility The Difference Between Micro Adversity and Macro Success Why You Need to Start Embracing the AI Movement

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## Transcript

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