# The Future of CPG: Why Collectibility and Clean Ingredients are Winning

Page: https://stenobird.com/podcast/the-garyvee-audio-experience-745405/the-future-of-cpg-why-collectibility-and-clean-ingredients-are-winning
Text version: https://stenobird.com/podcast/the-garyvee-audio-experience-745405/the-future-of-cpg-why-collectibility-and-clean-ingredients-are-winning.md
Podcast: [The GaryVee Audio Experience](https://stenobird.com/podcast/the-garyvee-audio-experience-745405)
Published: 2026-04-10T12:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/garyvee/episodes/The-Future-of-CPG-Why-Collectibility-and-Clean-Ingredients-are-Winning-e3hju00
Audio file: https://traffic.megaphone.fm/APO3361789574.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-garyvee-audio-experience-745405/episodes/the-future-of-cpg-why-collectibility-and-clean-ingredients-are-winning
Duration seconds: 1284

## Resource

In this episode of the GaryVee Audio Experience, I talk about my newest venture into the CPG world with Very Luckee Gummies. I discuss my thesis on how collectibles will revolutionize consumer products and why I’m doubling down on live social shopping platforms like TikTok Shop and Whatnot. I also share my philosophy on "micro-quitting" and why self-awareness is your greatest asset in business. You’ll learn about: The Intersection of Collectibles and CPG My Philosophy on Micro-Quitting vs. Macro-Quitting How to Scale a Brand via Live Social Shopping Why "Humanity" is the Best Marketing for Small Businesses

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## Transcript

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