# How to Win by Giving Value to Local Retailers

Page: https://stenobird.com/podcast/the-garyvee-audio-experience-745405/how-to-win-by-giving-value-to-local-retailers
Text version: https://stenobird.com/podcast/the-garyvee-audio-experience-745405/how-to-win-by-giving-value-to-local-retailers.md
Podcast: [The GaryVee Audio Experience](https://stenobird.com/podcast/the-garyvee-audio-experience-745405)
Published: 2026-04-15T12:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/garyvee/episodes/How-to-Win-by-Giving-Value-to-Local-Retailers-e3hnkap
Audio file: https://traffic.megaphone.fm/APO2345345621.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-garyvee-audio-experience-745405/episodes/how-to-win-by-giving-value-to-local-retailers
Duration seconds: 2888

## Resource

In this episode of the GaryVee Audio Experience, I sit down with the Hobby Nonsense crew to discuss the massive shift happening in the trading card world. I dive deep into why I believe fictional character "rookie cards" are the most undervalued assets in the hobby today and why a character like Spongebob has more staying power than a retired athlete. I also share the strategy behind the new VeeFriends Super Sticker Spectacular launch and why supporting local card shops is the key to long-term success. You’ll learn about: The launch of the VeeFriends Super Sticker Spectacular Why I’m prioritizing local retail stores over direct sales The massive upside of vintage fictional character cards My 40-year vision for building VeeFriends into a global IP

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## Transcript

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