# You Don’t Have a Lead Problem. You Have a Traffic Problem | Ep 954 Page: https://stenobird.com/podcast/the-game-with-alex-hormozi-57989/you-don-t-have-a-lead-problem-you-have-a-traffic-problem-ep-954 Text version: https://stenobird.com/podcast/the-game-with-alex-hormozi-57989/you-don-t-have-a-lead-problem-you-have-a-traffic-problem-ep-954.md Podcast: [The Game with Alex Hormozi](https://stenobird.com/podcast/the-game-with-alex-hormozi-57989) Published: 2026-03-19T09:00:00+00:00 Episode link: https://www.acquisition.com/ Audio file: https://pscrb.fm/rss/p/episodes.captivate.fm/episode/e2b44035-c146-4363-8545-2641bd0910d0.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/the-game-with-alex-hormozi-57989/episodes/you-don-t-have-a-lead-problem-you-have-a-traffic-problem-ep-954 Duration seconds: 954 ## Resource Book Your Spot To Join The 2-Day, Interactive Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Adding friction to a sales funnel filters out unqualified leads, but it won't solve the growth problem. In this Q&A, Alex Hormozi helps two business owners attract high-quality leads and boost ROI without increasing unqualified traffic. Using targeted ads, smart content strategies, and high-value lead magnets will drive the right traffic and increase conversion rates significantly. In this episode 00:00 When traffic isn’t the problem, but acquisition 04:11 Crafting content that drives higher quality leads 05:56 How to utilize Meta and YouTube ads to increase traffic 09:11 Achieving a higher ROI with LinkedIn and cold email strategies 13:08 Creating high-value lead magnets to better qualify leads 14:45 Using the calculator close strategy to boost conversions More Value: Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle Take the $100M Lead Generation Course: https://www.acquisition.com/training/leads?hsLang=en Learn How to Make Offers People Cannot Refuse: https://www.acquisition.com/training/offers?hsLang=en Follow Alex Hormozi’s Socials: ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠ ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-game-with-alex-hormozi-57989/episodes/you-don-t-have-a-lead-problem-you-have-a-traffic-problem-ep-954/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/the-game-with-alex-hormozi-57989/you-don-t-have-a-lead-problem-you-have-a-traffic-problem-ep-954.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.