# Watch This If You Own a Service Business | Ep 971

Page: https://stenobird.com/podcast/the-game-with-alex-hormozi-57989/watch-this-if-you-own-a-service-business-ep-971
Text version: https://stenobird.com/podcast/the-game-with-alex-hormozi-57989/watch-this-if-you-own-a-service-business-ep-971.md
Podcast: [The Game with Alex Hormozi](https://stenobird.com/podcast/the-game-with-alex-hormozi-57989)
Published: 2026-05-19T09:00:00+00:00
Episode link: https://www.acquisition.com/
Audio file: https://pscrb.fm/rss/p/episodes.captivate.fm/episode/6d8a35b4-2dd5-4168-b82f-32e840a2ea5f.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-game-with-alex-hormozi-57989/episodes/watch-this-if-you-own-a-service-business-ep-971
Duration seconds: 2163

## Resource

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Cory, the owner of an HVAC cleaning and ductwork business, was stuck at $1.25M in revenue, 38% margins, and $60K in debt. In this episode, Alex diagnoses exactly what's holding the business back, from mispriced services to a leaking funnel, and offers a systematic game plan to scale. One year later, Cory has scaled from $1.25M to $2.5M, nearly doubled lead flow, and is eyeing a second location. In this episode 00:00 A review of Cory’s HVAC business 04:37 Game plan and Cory’s position on the roadmap 06:21 Pricing strategy: increasing prices for higher profits 09:27 Ads and landing page optimization 16:02 Reactivation emails, campaigns, and angles 21:01 Cross-platform retargeting and email sequences 24:00 Affiliate program strategy 30:28 Recap of the action plan and a look at one-year results More Value: Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi Free Books and Video Courses: https://www.acquisition.com/training Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle Follow Alex Hormozi’s Socials: ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠ DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of…

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## Transcript

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