# The Two Changes That Grew This Business 44% in One Year | Ep 966

Page: https://stenobird.com/podcast/the-game-with-alex-hormozi-57989/the-two-changes-that-grew-this-business-44-in-one-year-ep-966
Text version: https://stenobird.com/podcast/the-game-with-alex-hormozi-57989/the-two-changes-that-grew-this-business-44-in-one-year-ep-966.md
Podcast: [The Game with Alex Hormozi](https://stenobird.com/podcast/the-game-with-alex-hormozi-57989)
Published: 2026-04-30T09:00:00+00:00
Episode link: https://www.acquisition.com/
Audio file: https://pscrb.fm/rss/p/episodes.captivate.fm/episode/b863e614-2b73-4bc3-8c23-1a9d8a1bbc4c.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/the-game-with-alex-hormozi-57989/episodes/the-two-changes-that-grew-this-business-44-in-one-year-ep-966
Duration seconds: 1449

## Resource

Download your free personalized $100M scaling roadmap in under 30 seconds: ⁠ https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube ⁠ Luis runs an online railing store earning millions in revenue. A year ago, 81% of his customers came from a single traffic source, his data attribution was completely broken, and he had nothing to show for his agency fees. Alex laid out a step-by-step system to double margins, triple leads, and build a customer base that kept coming back. One year later, Luis reported 44% revenue growth and a fundamentally different business model. In this episode 00:00 Introduction to Luis’s railing e-commerce business 02:42 Live Google ad account review 05:36 Optimize for DIY and custom orders 07:26 One-step sales funnel and closing calls 10:40 VSL structure and hook ideas 15:09 Email nurture framework and custom orders funnel 21:55 One-year results recap and key takeaways More Value: Join The Live Scaling Workshop In Las Vegas: ⁠ https://www.acquisition.com/o-vegas ⁠ Download your free personalized $100M scaling roadmap in under 30 seconds: ⁠ https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube ⁠ Discover The Easiest Business I Can Help You Start (Free Trial): ⁠ https://www.skool.com/hormozi ⁠ Free Books and Video Courses: ⁠ https://www.acquisition.com/training ⁠ Get the $100M Book Bundle: ⁠ https://shop.acquisition.com/pages/100m-book-bundle ⁠ Follow Alex Hormozi’s Socials: ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠ DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success.…

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-game-with-alex-hormozi-57989/episodes/the-two-changes-that-grew-this-business-44-in-one-year-ep-966/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/the-game-with-alex-hormozi-57989/the-two-changes-that-grew-this-business-44-in-one-year-ep-966.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.