# How to Scale an E-Commerce Business Past the $10M Wall | Ep 962

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Text version: https://stenobird.com/podcast/the-game-with-alex-hormozi-57989/how-to-scale-an-e-commerce-business-past-the-10m-wall-ep-962.md
Podcast: [The Game with Alex Hormozi](https://stenobird.com/podcast/the-game-with-alex-hormozi-57989)
Published: 2026-04-16T09:00:00+00:00
Episode link: https://www.acquisition.com/
Audio file: https://pscrb.fm/rss/p/episodes.captivate.fm/episode/f3d8f3e0-d1e0-441e-babb-28617a3bbb6e.mp3
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Duration seconds: 2388

## Resource

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=yout In this Q&A episode, Alex advises business owners on how to overcome growth bottlenecks by optimizing ad spend, testing new keywords, and building a defensible brand. He also tackles challenges around talent acquisition, outsourcing, and improving financial forecasting to scale e-commerce businesses effectively. In this episode 00:00 Lead generation for a luxury tables business 07:50 Hiring strategies to scale a direct-response business 12:20 Building a strong brand beyond media arbitrage 18:19 SaaS pivot advice for a salon business 27:56 Scaling a luxury resale business 33:03 Buying versus building talent to boost sales 38:33 How to get the $100M scaling roadmap More Value: Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi Free Books and Video Courses: https://www.acquisition.com/training Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle Follow Alex Hormozi’s Socials: ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠ DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

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