# The Big Matthew Ball Interview: “The console market is not dying”

Page: https://stenobird.com/podcast/the-game-business-show-7266625/the-big-matthew-ball-interview-the-console-market-is-not-dying
Text version: https://stenobird.com/podcast/the-game-business-show-7266625/the-big-matthew-ball-interview-the-console-market-is-not-dying.md
Podcast: [The Game Business Show](https://stenobird.com/podcast/the-game-business-show-7266625)
Published: 2026-06-11T13:10:14+00:00
Episode link: https://www.thegamebusiness.com/p/the-big-matthew-ball-interview-the
Audio file: https://api.substack.com/feed/podcast/201587782/f4927b6c8a7f5c56a85b7429171e2c1f.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-game-business-show-7266625/episodes/the-big-matthew-ball-interview-the-console-market-is-not-dying
Duration seconds: 2446

## Resource

This edition of The Game Business Show is with Xbox Chief Strategy Officer Matthew Ball, recorded on stage at The Game Business Live. In this candid conversation with the Xbox leader, Ball shares the thinking and vision behind console exclusives, the frightening DRAM crisis, China, in-game advertising, streaming, working with Asha Sharma and the future of his famous industry reports. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.thegamebusiness.com/subscribe

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## Transcript

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