# EA: Console game makers should consider in-game ads during development

Page: https://stenobird.com/podcast/the-game-business-show-7266625/ea-console-game-makers-should-consider-in-game-ads-during-development
Text version: https://stenobird.com/podcast/the-game-business-show-7266625/ea-console-game-makers-should-consider-in-game-ads-during-development.md
Podcast: [The Game Business Show](https://stenobird.com/podcast/the-game-business-show-7266625)
Published: 2026-07-16T13:00:00+00:00
Episode link: https://www.thegamebusiness.com/p/ea-console-game-makers-should-consider
Audio file: https://api.substack.com/feed/podcast/207278571/90571a43764a74f25533730a154ba499.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-game-business-show-7266625/episodes/ea-console-game-makers-should-consider-in-game-ads-during-development
Duration seconds: 2276

## Resource

In this week's edition of The Game Business Show, we are joined by EA's in-game advertising boss Alex Dao to discuss putting ads within PC and console games. Dao discusses the opportunity, how to win over marketing people, what the new EA Advertising platform is all about, and making sure you 'do it right'. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.thegamebusiness.com/subscribe

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## Transcript

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