# Episode 155: Transforming Manufacturing: Industrial AI at Hannover Messe 2026 with SAP's Matthias Deindl

Page: https://stenobird.com/podcast/the-future-of-supply-chain-5986965/episode-155-transforming-manufacturing-industrial-ai-at-hannover-messe-2026-with-sap-s-matthias-deindl
Text version: https://stenobird.com/podcast/the-future-of-supply-chain-5986965/episode-155-transforming-manufacturing-industrial-ai-at-hannover-messe-2026-with-sap-s-matthias-deindl.md
Podcast: [The Future of Supply Chain](https://stenobird.com/podcast/the-future-of-supply-chain-5986965)
Published: 2026-04-15T04:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/future-of-supply-chain/episodes/Episode-155-Transforming-Manufacturing-Industrial-AI-at-Hannover-Messe-2026-with-SAPs-Matthias-Deindl-e3hso5p
Audio file: https://anchor.fm/s/10cb2bb84/podcast/play/118431353/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-3-14%2F53a1df64-f57c-de3f-4511-22db0b5004ce.mp3
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Duration seconds: 1204

## Resource

Discover industrial AI at Hannover Messe with SAP’s Matthias Deindl, covering embodied AI, productivity-boosting agents, and demos like ginger-shot packaging, digital twins, warehouse robots and partner integrations. Download the ⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ episode transcript ⁠⁠⁠⁠ ===== This episode explores industrial AI at Hannover Messe (20–24 April) with SAP’s Matthias Deindl. Key topics include embodied AI (robots in production, logistics, asset management) and AI agents that enhance productivity and reduce errors. The SAP booth at HMI features a ginger-shot packaging demonstrator, digital twins, humanoid warehouse handling, CNC machining, and partner integrations. Matthias emphasises the importance of accurate, timely data, using SAP Business Data Cloud to enable autonomous tasks like AI-assisted tendering and robot-led inspections. The SAP booth at HMI features a ginger-shot packaging demonstrator, digital twins, humanoid warehouse handling, CNC machining, and partner integrations. The episode envisions seamless disturbance response, improved productivity for an ageing workforce, and stronger human–AI collaboration. ===== Guest: Matthias Deindl Matthias Deindl is a digital transformation leader focused on discrete industries and supply chains, with more than 17 years of leadership in dynamic, cross-functional environments. At SAP, he currently leads end-to-end product management for Discrete Industries. Previously, he headed supply chain management initiatives across the global SAP Experience Centers network and oversaw the SAP S.Factory Walldorf, helping customers in process and discrete industries accelerate their digital transformation. Before joining SAP, Matthias served as a Group Leader and Product Owner in a corporate IoT startup at Bosch and worked as an Innovation Man…

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## Transcript

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