# Revenue is commercial leadership, not just pricing (Dutch)

Page: https://stenobird.com/podcast/the-future-of-hospitality-7482768/revenue-is-commercial-leadership-not-just-pricing-dutch
Text version: https://stenobird.com/podcast/the-future-of-hospitality-7482768/revenue-is-commercial-leadership-not-just-pricing-dutch.md
Podcast: [The Future of Hospitality](https://stenobird.com/podcast/the-future-of-hospitality-7482768)
Published: 2026-03-10T16:24:51+00:00
Episode link: https://podcasters.spotify.com/pod/show/alon-shkuri/episodes/Revenue-is-commercial-leadership--not-just-pricing-Dutch-e3g562d
Audio file: https://anchor.fm/s/10480bf24/podcast/play/116610573/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-2-9%2F419589170-44100-2-e815cc19c24d.mp3
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Duration seconds: 3291

## Resource

Sick of overcomplicated revenue strategies? Learn how simplicity and commercial leadership unlock profit for independent hotels. Niek Kollau shows how to turn chain-level structure into practical wins for small properties. Guest: Niek Kollau, commercial 'co-pilot' and revenue management consultant at Rev&U, former NH revenue manager and coffee-shop owner, with hands-on experience building commercial structure for independents. Key takeaways - Build a clear commercial structure to raise margins and stop reactive price moves - Use guest profiles to target distribution, attract higher-yield segments and reduce OTA dependence - Implement year planning and simple segmentation for predictable occupancy and smoother operations - Add low-cost direct-channel benefits to drive more profitable direct bookings without price wars Expect practical examples on OTA pricing, direct-channel add-ons and converting guest experience into pricing power. Follow Revenue Management Playbook for weekly insights into hospitality, hotels, and guest experience. Disclaimer: This podcast shares stories, experiences, and opinions from hosts and guests. They are personal perspectives only and not statements of fact or official advice from The Future of Hospitality

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## Transcript

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