# Pricing strategy, revenue teams, and where AI actually helps

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Text version: https://stenobird.com/podcast/the-future-of-hospitality-7482768/pricing-strategy-revenue-teams-and-where-ai-actually-helps.md
Podcast: [The Future of Hospitality](https://stenobird.com/podcast/the-future-of-hospitality-7482768)
Published: 2026-06-29T09:34:02+00:00
Episode link: https://podcasters.spotify.com/pod/show/alon-shkuri/episodes/Pricing-strategy--revenue-teams--and-where-AI-actually-helps-e3ldnmq
Audio file: https://anchor.fm/s/10480bf24/podcast/play/122133658/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-29%2F427017797-44100-2-11fabd82ba3f2.mp3
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Duration seconds: 5273

## Resource

AI does not fix a bad pricing strategy, it just runs it faster. Roz Hunter and Charles Pinard, pricing and revenue-management consultants at Simon-Kucher, break down how they read a revenue team from the inside and why most pricing problems are about trust and alignment, not the systems. - Cut the morning screen count from eight to ten systems down to one source of truth and two screens - Escape the one-brain trap where the whole company waits to be told to raise or lower prices - Treat a room as a room on a date, so peak weeks like July or Christmas can carry a far higher price - Build the price increase into the start of the booking curve instead of starting high and crashing it - Use AI to challenge your thinking, with human oversight, because a black box is as bad as no box Follow The Future of Hospitality for weekly insights into hospitality, hotels, and guest experience. Disclaimer: This podcast shares stories, experiences, and opinions from hosts and guests. They are personal perspectives only and not statements of fact or official advice from The Future of Hospitality

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## Transcript

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