# Experiment, Fail, Win: How Great Leaders Adapt in Hospitality

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Text version: https://stenobird.com/podcast/the-future-of-hospitality-7482768/experiment-fail-win-how-great-leaders-adapt-in-hospitality.md
Podcast: [The Future of Hospitality](https://stenobird.com/podcast/the-future-of-hospitality-7482768)
Published: 2026-04-21T11:54:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/alon-shkuri/episodes/Experiment--Fail--Win-How-Great-Leaders-Adapt-in-Hospitality-e3hf4gb
Audio file: https://anchor.fm/s/10480bf24/podcast/play/117985227/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-3-5%2F421444769-44100-2-948c89cb6eb35.mp3
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Duration seconds: 1550

## Resource

Change won’t feel comfortable, but it will unlock revenue and agility for your hotel. Learn how to build an experiment-ready culture that makes AI and personalization deliver results. In this episode Brian Hicks interviews Dr. Florian Ilgen, keynote speaker and change strategist at Dr. Florian Ilgen. He holds a PhD in chemistry and uses neuroscience plus hands-on experiments to help organizations change. - Increase revenue by using AI hyper-personalization to turn processes into profit - Enable teams to run experiments so failures become fast learning - Strengthen leadership credibility by aligning words and actions to create psychological safety - Build flexibility and resilience so your organization adapts as AI reshapes operations Florian previews his HSMAI Americas Commercial Strategy Conference talk on curiosity driven change and practical tools to leave the comfort zone. Follow HSMAI Studio for weekly insights into hospitality, hotels, and guest experience. Disclaimer: This podcast shares stories, experiences, and opinions from hosts and guests. They are personal perspectives only and not statements of fact or official advice from The Future of Hospitality

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## Transcript

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