# The Invasion Pt. 1 with Stéle

Page: https://stenobird.com/podcast/the-fragrance-files-7651257/the-invasion-pt-1-with-st-le
Text version: https://stenobird.com/podcast/the-fragrance-files-7651257/the-invasion-pt-1-with-st-le.md
Podcast: [The Fragrance Files](https://stenobird.com/podcast/the-fragrance-files-7651257)
Published: 2026-04-03T13:17:59+00:00
Episode link: https://api.riverside.com/hosting-analytics/media/494a3f4a69c9e881ee025e82789151284c1439f7e5f2950732c5f6fb9b4dc468/eyJlcGlzb2RlSWQiOiIwNDFkYmE0Yi0wYjcxLTRjYzQtYmZhMi02NzcxNTE1NzRjOTEiLCJwb2RjYXN0SWQiOiJmNWRmNDZjYS0wNGQyLTQ1MzgtYjQ3Yy1iMjk4Yzk5YWFlNWYiLCJhY2NvdW50SWQiOiI2Njk2ODZkZDk0MTdhNjI0MmVlOTdjNTkiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjljZmI5ZGVlZjY2NmE1OTdhNDdmZWRkL2pvc2hzLXN0dWRpby0yUHRqTy1jb21wb3Nlci0yMDI2LTQtM19fMTUtMC0xMy5tcDMifQ==.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-fragrance-files-7651257/episodes/the-invasion-pt-1-with-st-le
Duration seconds: 3445

## Resource

This week we sit down with Jake and Matt, the duo behind Stéle NYC to discuss the insidious nature in which private equity and venture capital have killed the niche industry in search of profits and is actively working to take over the indie perfume space. What can we do about it? Focus on where we spend out money and who we support. We can only protect this community if we stick up for it. This conversation went so over, it's now a two part episode- with Part 2 Launching next Friday!

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## Transcript

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