# LC & The Politics of Perfume

Page: https://stenobird.com/podcast/the-fragrance-files-7651257/lc-the-politics-of-perfume
Text version: https://stenobird.com/podcast/the-fragrance-files-7651257/lc-the-politics-of-perfume.md
Podcast: [The Fragrance Files](https://stenobird.com/podcast/the-fragrance-files-7651257)
Published: 2026-03-06T16:36:46+00:00
Episode link: https://api.riverside.com/hosting-analytics/media/d0c3bff19d0341e70440c08c15f71ea6c50edf11287615603c9987e385463c52/eyJlcGlzb2RlSWQiOiI1NTRmMjMzMS0wMGZkLTRhZDctYjRiNi03ZmI1N2M3NDNlNDEiLCJwb2RjYXN0SWQiOiJmNWRmNDZjYS0wNGQyLTQ1MzgtYjQ3Yy1iMjk4Yzk5YWFlNWYiLCJhY2NvdW50SWQiOiI2Njk2ODZkZDk0MTdhNjI0MmVlOTdjNTkiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjlhYWNiM2MwNzU1YTA5YWRjOGI1YTRmL2pvc2hzLXN0dWRpby0yUHRqTy1jb21wb3Nlci0yMDI2LTMtNl9fMTMtNDAtMjgubXAzIn0=.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-fragrance-files-7651257/episodes/lc-the-politics-of-perfume
Duration seconds: 4890

## Resource

This week we sit down with LC, a brand consultant and interdisciplinary artist to have a conversation that delves into the political identity of perfume, highlighting the intersection of gender politics, colonial history, and social stratification within the fragrance industry. Chapters 00:00 Perfume as a Political Identity 14:46 Colonial History and Perfume 24:29 Policing of Women's Scent 33:14 Competitiveness and Exclusivity in Perfume TikTok 01:04:53 The Business Model and Exclusivity Clauses in Perfume Sponsorships 01:10:37 The Impact of Brand Rebranding and Political Implications in Perfume Marketing

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## Transcript

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