# 669: They Built a Luxury Beauty Brand in Year One — With a Team of Two | Brunel

Page: https://stenobird.com/podcast/the-foundr-podcast-with-nathan-chan-974008/669-they-built-a-luxury-beauty-brand-in-year-one-with-a-team-of-two-brunel
Text version: https://stenobird.com/podcast/the-foundr-podcast-with-nathan-chan-974008/669-they-built-a-luxury-beauty-brand-in-year-one-with-a-team-of-two-brunel.md
Podcast: [The Foundr Podcast with Nathan Chan](https://stenobird.com/podcast/the-foundr-podcast-with-nathan-chan-974008)
Published: 2026-06-04T14:00:00+00:00
Episode link: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/chrt.fm/track/5DA136/traffic.megaphone.fm/FMPL9019541136.mp3
Audio file: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/chrt.fm/track/5DA136/traffic.megaphone.fm/FMPL9019541136.mp3
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Duration seconds: 3199

## Resource

A Victoria's Secret Angel and a Goldman Sachs investor built one of the most talked-about luxury body care launches in recent memory without raising a cent or paying a single influencer. Jasmine Tookes spent two decades on the world's biggest runways turning down incubator deal after incubator deal, waiting to build something real. When she finally met Sabrina Carstensen—who spent years evaluating consumer brands at Goldman—they launched Brunel bootstrapped, profitable, and with a two-person team that pushed their chemists harder than any brand they'd ever worked with. In this interview, the co-founders of Brunel break down how they built a luxury body care brand from scratch on a lean budget, why organic community came before paid ads, and what it actually takes to get suppliers and manufacturers to take a self-funded brand seriously. What you'll learn in this interview: • Why Jasmine turned down 15 years of incubator deals before building her own brand • How they kept capital in reserve for collection two before collection one ever sold • Why word of mouth and organic TikTok drove their entire early growth—no paid influencers • Why the three-oil bundle outsold every individual product on launch day • The packaging crisis four months before launch—and how sheer persistence solved it • Why they stayed fully organic for six months before turning on paid ads • How Sabrina's investor background shapes every capital decision at Brunel • Why they didn't hire until they were ready—not desperate • Why their chemists said no brand had ever pushed them this hard • What Miranda Kerr's 11 years building Kora taught Jasmine about legacy brands If you're building a beauty or lifestyle brand, trying to grow profitably without burning cash on paid ads before you're ready, or just wan…

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