# Building a Purpose-Led Brand Through Sustainable Fashion

Page: https://stenobird.com/podcast/the-forties-formula-6742555/building-a-purpose-led-brand-through-sustainable-fashion
Text version: https://stenobird.com/podcast/the-forties-formula-6742555/building-a-purpose-led-brand-through-sustainable-fashion.md
Podcast: [The Forties Formula](https://stenobird.com/podcast/the-forties-formula-6742555)
Published: 2025-11-12T22:30:10+00:00
Episode link: https://rss.com/podcasts/thefortiesformula/2324458
Audio file: https://content.rss.com/episodes/228145/2324458/thefortiesformula/2025_11_12_19_08_16_6d687c04-5c1e-4e54-ac70-d4be207034c6.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-forties-formula-6742555/episodes/building-a-purpose-led-brand-through-sustainable-fashion
Duration seconds: 3341

## Resource

“Passion isn’t always a straight path. Sometimes it takes years of struggle, wrong turns, and family expectations before you find the space to create what you truly love.” In this inspiring episode of The Forties Formula podcast , hosts Jasmin Dhillon and Amanda Lim sit down with creative duo BEATRICE NANNINI and NAVEEN MURUGAN, founders of Raja Rani , a sustainable fashion brand that blends music, culture, and conscious living. Their story is one of bold imagination, transforming traditional Indian saris into kimonos that carry heritage, artistry, and heart. They share the story behind upcycling saris into one-of-a-kind kimonos, the cultural significance woven into every piece, and how their brand stays true to sustainability while scaling globally. From navigating creative challenges and using AI to streamline business, to building a loyal community that connects fashion, music, and experiences, Beatrice and Naveen reveal the heart and vision behind Raja Rani. This episode is a heartfelt reminder that true style is not just worn, it’s lived, created, and shared with intention. --------- CHAPTERS 00:00 – Episode Snippet 03:44 – The meaning behind Raja Rani 06:18 – Naveen's backstories: pursuing passion despite obstacles 11:59 – How Naveen and Beatrice combined music and fashion 17:34 – Testing ideas and community support 19:21 – Upcycling saris and production challenges 21:31 – How size-free philosophy reduce waste and honor body diversity 26:02 – How do you scale a business that is truly sustainable? 28:35 – Happiness over revenue 31:14 – The Replay project 34:11 – Fashion shifts spark unique sari designs 37:20 – Color, energy, and personal expression 38:28 – Hot or Hype with Naveen and Beatrice 42:48 – Using AI in business without replacing creativity 48:41 – Rajara…

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