# More Than A Shirt

Page: https://stenobird.com/podcast/the-football-heritage-podcast-6385677/more-than-a-shirt
Text version: https://stenobird.com/podcast/the-football-heritage-podcast-6385677/more-than-a-shirt.md
Podcast: [The Football Heritage Podcast](https://stenobird.com/podcast/the-football-heritage-podcast-6385677)
Published: 2025-11-24T19:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/footyheritage/episodes/More-Than-A-Shirt-e3aot36
Audio file: https://anchor.fm/s/51bcaa10/podcast/play/110965286/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-10-10%2F412192052-44100-2-4c18d14dccb57.m4a
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/the-football-heritage-podcast-6385677/episodes/more-than-a-shirt
Duration seconds: 2432

## Resource

98. More Than A Shirt We're joined by author and journalist Joey D'Urso to talk about the relationship between football kits, power, marketing and geopolitics through the lens of his recently published book. With huge commercial value and unlimited marketing opportunities, football kits have become the most popular way for brands to gain exposure to new audiences and demographics. But football kits often become central to other issues surrounding money and power, and sometimes not all is as it seems. Subscribe to The Footbal Heritage Extra on Patreon for £3 per month and get an extra podcast every week. https://www.patreon.com/cw/FootyHeritage About Us Website footballheritage.co.uk Email hello@footballheritage.co.uk X @_footyheritage BlueSky @footballheritage.bsky.social Instagram @_footyheritage YouTube @FootballHeritageFH About Our Guest Joey D'Urso @josephmdurso ' More Than A Shirt: How Football Shirts Explain Global Politics, Money and Power ' https://stanchionbooks.com/products/more-than-a-shirt-how-football-shirts-explain-global-politics-money-and-power

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## Transcript

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