# Sino Export West Win, What Comes Next for Canadian Ag & Fighting Food Fraud with guest Deleo de Leonardis, CEO Purity-IQ

Page: https://stenobird.com/podcast/the-food-professor-1242175/sino-export-west-win-what-comes-next-for-canadian-ag-fighting-food-fraud-with-guest-deleo-de-leonardis-ceo-purity-iq
Text version: https://stenobird.com/podcast/the-food-professor-1242175/sino-export-west-win-what-comes-next-for-canadian-ag-fighting-food-fraud-with-guest-deleo-de-leonardis-ceo-purity-iq.md
Podcast: [The Food Professor](https://stenobird.com/podcast/the-food-professor-1242175)
Published: 2026-01-22T08:05:00+00:00
Episode link: https://the-food-professor.simplecast.com/episodes/sino-export-west-win-runaway-food-inflation-and-what-comes-next-for-canada-fighting-food-fraud-with-guest-deleo-de-leonardis-ceo-purity-iq-dOVcIGkq
Audio file: https://cdn.simplecast.com/audio/4ffff844-94ca-4fef-a148-428c21b081f6/episodes/8eba3dc2-377d-47d7-9e21-1a328a2c027a/audio/2a379870-d0ec-4703-8e47-1f47062783d8/default_tc.mp3?aid=rss_feed&feed=Hox9Oi2V
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Duration seconds: 3487

## Resource

Michael LeBlanc and Sylvain Charlebois explore Canada’s evolving agri-food landscape, from renewed trade with China and Davos policy signals to alarming food inflation trends. The episode’s centerpiece is an interview with Deleo de Leonardis, CEO and Co-Founder of Purity IQ, who explains why basic identity testing is no longer enough to protect consumers from food fraud. Advanced authenticity testing, she argues, is becoming essential for trust in global food systems.

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## Transcript

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