# Carney’s Trade Avenger Squad, U.S. Beef with Beef & Cracking the Code for Localizing Global QSR Food Trends with Trinh Tham, CEO of the Kevito Group, operator of Chatime and Bake Code

Page: https://stenobird.com/podcast/the-food-professor-1242175/carney-s-trade-avenger-squad-u-s-beef-with-beef-cracking-the-code-for-localizing-global-qsr-food-trends-with-trinh-tham-ceo-of-the-kevito-group-operator-of-chatime-and-bake-code
Text version: https://stenobird.com/podcast/the-food-professor-1242175/carney-s-trade-avenger-squad-u-s-beef-with-beef-cracking-the-code-for-localizing-global-qsr-food-trends-with-trinh-tham-ceo-of-the-kevito-group-operator-of-chatime-and-bake-code.md
Podcast: [The Food Professor](https://stenobird.com/podcast/the-food-professor-1242175)
Published: 2026-04-23T07:05:00+00:00
Episode link: https://the-food-professor.simplecast.com/episodes/guest-trinh-tham-ceo-of-chatime-bakcode-hJzEUecU
Audio file: https://cdn.simplecast.com/media/audio/transcoded/34a41864-7f8f-466e-bd73-c7c06de4d535/4ffff844-94ca-4fef-a148-428c21b081f6/episodes/audio/group/6cf1d463-15b6-4a50-8d14-8262e501f73f/group-item/5f82296e-fbc1-43d0-99be-176f92278c15/128_default_tc.mp3?aid=rss_feed&feed=Hox9Oi2V
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JSON: https://stenobird.com/v1/public/podcasts/the-food-professor-1242175/episodes/carney-s-trade-avenger-squad-u-s-beef-with-beef-cracking-the-code-for-localizing-global-qsr-food-trends-with-trinh-tham-ceo-of-the-kevito-group-operator-of-chatime-and-bake-code
Duration seconds: 3345

## Resource

Michael LeBlanc and Dr. Sylvain Charlebois welcome Trinh Tham, CEO of the Kevito Group, to discuss scaling QSR concepts Chatime and Bake Code across Canada. Tham shares insights on brand building, franchise growth, and bringing global food trends to Canadian consumers through authenticity and localization. The episode also covers key food industry news, including inflation, sustainability trends, grocery pricing, and global trade pressures impacting Canada’s agri-food sector, as well as thoughts on Prime Minister Mark Carney’s Canada-U.S. trade advisory council.

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