# The creator economy goes mainstream

Page: https://stenobird.com/podcast/the-fold-1199639/the-creator-economy-goes-mainstream
Text version: https://stenobird.com/podcast/the-fold-1199639/the-creator-economy-goes-mainstream.md
Podcast: [The Fold](https://stenobird.com/podcast/the-fold-1199639)
Published: 2026-06-08T17:00:00+00:00
Episode link: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/traffic.megaphone.fm/TSO2537740965.mp3
Audio file: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/traffic.megaphone.fm/TSO2537740965.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/the-fold-1199639/episodes/the-creator-economy-goes-mainstream
Duration seconds: 2696

## Resource

Duncan Greive is joined by James Davidson, Chief Strategy & Planning Officer, PHD Aotearoa; Lisa Leicester – Head of Social & Innovation, Omnicom Media; and Mike Delaney – Group Product Director, Omnicom Media, all in partnership with PHD Aotearoa.In the age of influencer marketing, the strict planning and measurement tools long honed by the media industry and expected by brands were effectively thrown to the wind in favour of likes, shares, and attractive people spruiking brands. Omnicom's development and recent launch of CREO to the NZ market aims to correct that by offering a single solution for planning, deploying and measuring creators as a media channel – not an add-on tactic. Learn more about your ad choices. Visit megaphone.fm/adchoices

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-fold-1199639/episodes/the-creator-economy-goes-mainstream/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/the-fold-1199639/the-creator-economy-goes-mainstream.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.