# Fitness Business School - Extra Credit - Inconsistent Marketing

Page: https://stenobird.com/podcast/the-fitness-business-school-with-pat-rigsby-6575010/fitness-business-school-extra-credit-inconsistent-marketing
Text version: https://stenobird.com/podcast/the-fitness-business-school-with-pat-rigsby-6575010/fitness-business-school-extra-credit-inconsistent-marketing.md
Podcast: [The Winning Coach with Pat Rigsby](https://stenobird.com/podcast/the-fitness-business-school-with-pat-rigsby-6575010)
Published: 2026-04-17T09:26:00+00:00
Episode link: https://idealbusiness.libsyn.com/fitness-business-school-extra-credit-inconsistent-marketing
Audio file: https://traffic.libsyn.com/secure/idealbusiness/Fitness_Business_School_-_BONUS_-_Inconsistent_Marketing.mp3?dest-id=405133
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JSON: https://stenobird.com/v1/public/podcasts/the-fitness-business-school-with-pat-rigsby-6575010/episodes/fitness-business-school-extra-credit-inconsistent-marketing
Duration seconds: 431

## Resource

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Why Your Gym Marketing Feels Inconsistent (Hint: It's Not Your Ads) On this Friday Extra Credit podcast - Pat Rigsby explains that inconsistent gym marketing results often aren't caused by bad ads, but by doing the right tactics only sporadically instead of systematically month after month. Drawing on 20 years of experience working behind the scenes with thousands of gyms, he notes most owners have tried referrals, reactivation, promotions, offers, and ads, but fail to execute consistently. He compares marketing to client training: results compound when actions are repeated and refined through practice. He outlines key monthly "boxes" to check—paid traffic, referrals, reactivation, organic awareness, reviews, social posting, strong follow-up, and long-term lead nurturing—so leads can convert later and create a steady flywheel of client growth. He offers to help build a monthly marketing plan via email at pat@patrigsby.com . 00:00 Why Marketing Feels Random 00:32 Most Gyms Do Tactics Sporadically 02:22 Consistency Beats Occasional Effort 03:20 Monthly Marketing Boxes to Check 04:18 Compounding Leads and Flywheel 05:09 Build the Monthly Plan

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## Transcript

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