# Fitness Business School - 671 - Compressing Your Marketing Time

Page: https://stenobird.com/podcast/the-fitness-business-school-with-pat-rigsby-6575010/fitness-business-school-671-compressing-your-marketing-time
Text version: https://stenobird.com/podcast/the-fitness-business-school-with-pat-rigsby-6575010/fitness-business-school-671-compressing-your-marketing-time.md
Podcast: [The Winning Coach with Pat Rigsby](https://stenobird.com/podcast/the-fitness-business-school-with-pat-rigsby-6575010)
Published: 2026-04-27T09:18:00+00:00
Episode link: https://idealbusiness.libsyn.com/fitness-business-school-671-compressing-your-marketing-time
Audio file: https://traffic.libsyn.com/secure/idealbusiness/Fitness_Business_School_-_671_-_Compressing_Your_Marketing_Time.mp3?dest-id=405133
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JSON: https://stenobird.com/v1/public/podcasts/the-fitness-business-school-with-pat-rigsby-6575010/episodes/fitness-business-school-671-compressing-your-marketing-time
Duration seconds: 598

## Resource

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- How to Make Selling Easy: A 4-Step Sales Process for Fitness & Performance Coaches In this episode, Pat explains how to make selling feel easy and non-adversarial by treating it as a partnership, especially for fitness and sports performance professionals who feel uncomfortable asking for money. He shares a four-step process: (1) get the person to open up about why they need change by discussing the last 30–60 days, (2) help them visualize where they want to go within a clear timeframe like 90 days or 12 months, (3) demonstrate the gap by having them identify what must change to get there, and (4) step into a trusted-advisor role to show how your program helps, confirm it would help, and present program options using an alternate-choice close. 00:00 Selling Made Simple 00:11 Why Sales Feels Hard 00:35 Sales as Partnership 01:32 Step One Find Pain 02:23 Step Two Define Goals 03:23 Step Three Map the Gap 04:59 Advisor Role and Buy In 06:19 Close With Options 07:04 Value Exchange Mindset 08:01 Final Encouragement

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## Transcript

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