# Fitness Business School - 664 - Diversifying Your Marketing

Page: https://stenobird.com/podcast/the-fitness-business-school-with-pat-rigsby-6575010/fitness-business-school-664-diversifying-your-marketing
Text version: https://stenobird.com/podcast/the-fitness-business-school-with-pat-rigsby-6575010/fitness-business-school-664-diversifying-your-marketing.md
Podcast: [The Winning Coach with Pat Rigsby](https://stenobird.com/podcast/the-fitness-business-school-with-pat-rigsby-6575010)
Published: 2026-03-23T09:06:00+00:00
Episode link: https://idealbusiness.libsyn.com/fitness-business-school-664-diversifying-your-marketing
Audio file: https://traffic.libsyn.com/secure/idealbusiness/Fitness_Business_School_-_664_-_Diversifying_Your_Marketing.mp3?dest-id=405133
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JSON: https://stenobird.com/v1/public/podcasts/the-fitness-business-school-with-pat-rigsby-6575010/episodes/fitness-business-school-664-diversifying-your-marketing
Duration seconds: 512

## Resource

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Diversify Your Marketing: Lessons from Thriving Small Businesses in Hawaii Pat Rigsby shares how a family trip to Hawaii became a reminder to diversify marketing after noticing that thriving small businesses like food trucks, restaurants, and shops used multiple channels to stay popular in a competitive tourist market. He observed they combined strong review profiles, active social media, website retargeting, ads, and local cross-promotions and alliances rather than relying on one tactic. Pat contrasts this with the fitness industry's subscription billing advantage, arguing gym owners should be even more motivated to "double dip" by using diverse marketing to acquire customers who can become long-term clients. He encourages consistently building reviews, doing grassroots local marketing, asking for referrals, and leveraging ad networks, especially for businesses over $10,000–$15,000 per month, to support growth toward higher revenue levels. 00:00 Why Diversify Marketing 00:10 Hawaii Trip Observations 01:05 How Local Businesses Win 01:50 Many Channels Working Together 02:49 Gyms and Subscription Advantage 04:12 Double Dip Customer Value 04:56 Non Negotiable Marketing Mix 05:43 Build Multiple Lead Streams 06:12 Competitiv…

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## Transcript

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