# Fitness Business School - 657 - Selling in 4 Simple Steps

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Text version: https://stenobird.com/podcast/the-fitness-business-school-with-pat-rigsby-6575010/fitness-business-school-657-selling-in-4-simple-steps.md
Podcast: [The Winning Coach with Pat Rigsby](https://stenobird.com/podcast/the-fitness-business-school-with-pat-rigsby-6575010)
Published: 2026-02-02T10:31:00+00:00
Episode link: https://idealbusiness.libsyn.com/fitness-business-school-657-selling-in-4-simple-steps
Audio file: https://traffic.libsyn.com/secure/idealbusiness/Fitness_Business_School_-_657_-_Selling_in_4_Simple_Steps.mp3?dest-id=405133
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Duration seconds: 599

## Resource

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- 4 Simple Steps to Make Selling Easy in the Fitness Industry In this episode, Pat shares a practical four-step process to make selling easy and comfortable, especially for those in the fitness and sports performance industry. By shifting the mindset from selling as adversarial to a partnership, Pat outlines how to help clients acknowledge their need for change, visualize their goals, identify the necessary steps, and choose the right program options. This approach not only helps in overcoming the stigma associated with selling but also ensures a constructive and collaborative relationship with clients. 00:00 Introduction to Easy Selling 00:11 Overcoming Sales Stigmas 01:25 Step 1: Identifying the Need for Change 02:25 Step 2: Visualizing the Goal 03:24 Step 3: Demonstrating the Gap 05:01 Step 4: Presenting the Solution 07:33 Conclusion and Encouragement

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## Transcript

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