# EP | 750 - Featured Replay: Why Hormozi Was WRONG About (Value) - How to Attract Wealthy Clients Part 2/2

Page: https://stenobird.com/podcast/the-fitness-business-podcast-with-erin-dimond-and-jordan-dugger-528003/ep-750-featured-replay-why-hormozi-was-wrong-about-value-how-to-attract-wealthy-clients-part-2-2
Text version: https://stenobird.com/podcast/the-fitness-business-podcast-with-erin-dimond-and-jordan-dugger-528003/ep-750-featured-replay-why-hormozi-was-wrong-about-value-how-to-attract-wealthy-clients-part-2-2.md
Podcast: [The Fitness Business Podcast with Erin Dimond and Jordan Dugger](https://stenobird.com/podcast/the-fitness-business-podcast-with-erin-dimond-and-jordan-dugger-528003)
Published: 2026-06-08T09:00:00+00:00
Episode link: https://flowstateofmindpodcast.libsyn.com/ep-750-featured-replay-why-hormozi-was-wrong-about-value-how-to-attract-wealthy-clients-part-22
Audio file: https://traffic.libsyn.com/secure/flowstateofmindpodcast/Fit_Biz_750_DONE.mp3?dest-id=768434
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JSON: https://stenobird.com/v1/public/podcasts/the-fitness-business-podcast-with-erin-dimond-and-jordan-dugger-528003/episodes/ep-750-featured-replay-why-hormozi-was-wrong-about-value-how-to-attract-wealthy-clients-part-2-2
Duration seconds: 1476

## Resource

Join Our Live Free Masterclass on How to Add $14,800 a Month Signing Just 2 Clients Per Week with The LTV Retention Method Finishing up our 2 part series on Hormozi's value equation and why it's not the complete picture when it comes to your fitness and health coaching business, we wanted to dive deeper into what we previously discussed last episode with your intrinsic worth. We'll cover and explain the 3 pillars, the two ways to scale your business, why you'll eventually need to shift from improving your coaching skills to improving your business skills, and more! Time Stamps: (0:44) Previous Episode on The Value Equation (1:47) Making You More Valuable (2:05) Your Intrinsic Worth (2:57) Defining the Equation (4:37) Who Do I Need to Become? (5:52) My Story and Childhood (9:32) Persuasion Power (10:38) Impact Skills (11:47) Two Ways to Scale Your Business (14:42) Shifting Coaching to Business Skills (19:52) Action, Action, Action (21:57) How We Can Help ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

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