# Building a Top 5 Global Crypto Exchange with 120M Users, with Bitget CEO Gracy Chen

Page: https://stenobird.com/podcast/the-fintech-blueprint-1372983/building-a-top-5-global-crypto-exchange-with-120m-users-with-bitget-ceo-gracy-chen
Text version: https://stenobird.com/podcast/the-fintech-blueprint-1372983/building-a-top-5-global-crypto-exchange-with-120m-users-with-bitget-ceo-gracy-chen.md
Podcast: [The Fintech Blueprint](https://stenobird.com/podcast/the-fintech-blueprint-1372983)
Published: 2025-12-29T15:10:00+00:00
Episode link: https://lex.substack.com/
Audio file: https://cdn.simplecast.com/audio/7051d3f0-1ddb-41e0-b514-e52dd30df9ac/episodes/b5563e82-eba7-4e35-a563-3ee5603fefd0/audio/a359640c-b9ff-4716-b140-f26ab6e7bfb4/default_tc.mp3?aid=rss_feed&feed=sQKPtdhq
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Duration seconds: 2633

## Resource

In this episode, Lex speaks with Gracy Chen - Bitget’s CEO, who transitioned from a fintech entrepreneur to leading one of the top five global crypto exchanges. Bitget processes $10–20 billion in daily trading volume and serves 120 million users across centralized and decentralized platforms. Its geographic base is mostly in Asia, but it’s expanding into Europe through regulatory compliance and new products like tokenized US stocks, which have already surpassed $20 billion in trading volume. Bitget differentiates through security features, including a $600 million protection fund, and user acquisition via both brand campaigns (e.g. Messi sponsorship) and local affiliate (KOL) marketing. Looking ahead, Bitget aims to move beyond crypto-native assets toward mass adoption, focusing on product-market fit and offering tokenized real-world assets and enterprise services.

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## Transcript

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