# Episode 25 – Darren Seigel • TONA Activewear | Performance Leggings, Mental Health & Building a Radically Inclusive Brand

Page: https://stenobird.com/podcast/the-fashion-translator-7762815/episode-25-darren-seigel-tona-activewear-performance-leggings-mental-health-building-a-radically-inclusive-brand
Text version: https://stenobird.com/podcast/the-fashion-translator-7762815/episode-25-darren-seigel-tona-activewear-performance-leggings-mental-health-building-a-radically-inclusive-brand.md
Podcast: [The Fashion Translator](https://stenobird.com/podcast/the-fashion-translator-7762815)
Published: 2026-04-09T15:59:09+00:00
Episode link: https://clairelysbastienwald.substack.com/p/episode-25-darren-seigel-tona-activewear-85a
Audio file: https://api.substack.com/feed/podcast/193703211/d514b4917667e8b789d971603747adef.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-fashion-translator-7762815/episodes/episode-25-darren-seigel-tona-activewear-performance-leggings-mental-health-building-a-radically-inclusive-brand
Duration seconds: 873

## Resource

🎙️ In this episode of The Fashion Translator, Claire Lys sits down with Darren Seigel, Chief Business Development Officer at TONA Activewear, to explore how performance apparel can support mental well-being, confidence, and community — without compromising on fit, function, or comfort. Born from a deeply personal mission around mental health and suicide prevention, TONA set out to create what many brands never fully address: a truly high-performance legging that works for every body, stays supportive all day, and avoids harmful forever chemicals. This conversation explores:• How mental health became the foundation of TONA’s brand strategy• Why compression, fit, and fabric integrity matter more than trends• The hidden impact of PFAS and why “chemical-free” isn’t optional anymore• What radical size inclusivity really means — and why most brands fall short• How community, performance, and purpose can coexist in modern activewear If you’re interested in mission-driven brands, performance apparel innovation, or how fashion can actively support well-being, this episode is for you. Guest: 👤 Darren Seigel🔗 Instagram: https://www.instagram.com/darren_seigel/ 🔗 LinkedIn: https://www.linkedin.com/in/darren-seigel/ Brand: 🌐 https://tonaactive.com/en-ca 🔗 Instagram: https://www.instagram.com/tonaactive/ 🔗 LinkedIn: https://www.linkedin.com/company/tona-activewear/ ✨ Connect with Claire Lys to explore how AI, systems, and innovation can support fashion brands — or to be featured on The Fashion Translator: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit clairelysbastienwald.substack.com

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## Transcript

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