# Episode 23 – Kevin Massar • The Field Dream | Building Soccer Club Identity: Community Culture, Local Storytelling & Better Uniform Systems

Page: https://stenobird.com/podcast/the-fashion-translator-7762815/episode-23-kevin-massar-the-field-dream-building-soccer-club-identity-community-culture-local-storytelling-better-uniform-systems
Text version: https://stenobird.com/podcast/the-fashion-translator-7762815/episode-23-kevin-massar-the-field-dream-building-soccer-club-identity-community-culture-local-storytelling-better-uniform-systems.md
Podcast: [The Fashion Translator](https://stenobird.com/podcast/the-fashion-translator-7762815)
Published: 2026-04-09T15:19:51+00:00
Episode link: https://clairelysbastienwald.substack.com/p/episode-23-kevin-massar-the-field
Audio file: https://api.substack.com/feed/podcast/193697658/0da9864d2399bf8fbe8f52c0c60191a7.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-fashion-translator-7762815/episodes/episode-23-kevin-massar-the-field-dream-building-soccer-club-identity-community-culture-local-storytelling-better-uniform-systems
Duration seconds: 1732

## Resource

🎙️ In this episode of The Fashion Translator , Claire Lys sits down with Kevin Massar , co-founder and CEO of The Field Dream — a design-led soccer culture brand helping clubs build their identity through uniforms, fanwear, and community-first experiences. From his transition out of global corporate roles into a startup, to the realities of building grit, systems, and authentic growth — Kevin shares what it really takes to build a brand that serves people and the game. This conversation dives into:• How design shapes club identity and belonging• Why U.S. youth soccer became “pay-to-play” — and what’s missing• What it looks like to build a community hub beyond product• The real startup challenges: resources, logistics, tariffs, and momentum• Growing through events, partnerships, and organic relationships (not just ads)• Where automation and AI can actually help a small brand right now If you care about club culture, youth sports, brand-building through design, or building a business with real community gravity — this episode is for you. Guest: 👤 Kevin Massar 🔗 LinkedIn: https://www.linkedin.com/in/kevinmassar/ 🔗 Instagram: https://www.instagram.com/thefielddream/ Brand: 🏷️ The Field Dream 🌐 Website: https://thefielddream.com/🔗 LinkedIn: https://www.linkedin.com/company/the-field-dream/ 🔗 Instagram: https://www.instagram.com/thefielddream ✨ Connect with Claire Lys - https://www.linkedin.com/in/claire-lys-bastien-wald/ to explore how AI and innovation can elevate fashion brands, or to be featured on The Fashion Translator . 🎥 Intro video by Rana Unity This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit clairelysbastienwald.substack.com

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