# The Hidden Sales Tools Every Expert Needs

Page: https://stenobird.com/podcast/the-expert-s-journey-helping-speakers-authors-succeed-7106042/the-hidden-sales-tools-every-expert-needs
Text version: https://stenobird.com/podcast/the-expert-s-journey-helping-speakers-authors-succeed-7106042/the-hidden-sales-tools-every-expert-needs.md
Podcast: [The Expert's Journey: Helping Speakers & Authors Succeed!](https://stenobird.com/podcast/the-expert-s-journey-helping-speakers-authors-succeed-7106042)
Published: 2026-01-14T20:00:00+00:00
Episode link: https://www.buzzsprout.com/2425369/episodes/18503761-the-hidden-sales-tools-every-expert-needs.mp3
Audio file: https://www.buzzsprout.com/2425369/episodes/18503761-the-hidden-sales-tools-every-expert-needs.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-expert-s-journey-helping-speakers-authors-succeed-7106042/episodes/the-hidden-sales-tools-every-expert-needs
Duration seconds: 1584

## Resource

Talk To Us Directly In this episode of Experts Journey, hosts Brad Hauck and Dixie Carlton discuss the essential elements critical collateral for speakers and authors need to focus on to kickstart 2026 effectively. They discuss the importance of having a strong lead magnet, a well-developed landing page, and an updated speaker one-sheet. The discussion emphasizes the significance of evolving your branding while maintaining consistency, reviewing past strategies, and ensuring your market...

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## Transcript

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