# Find Your Tilt Before AI Makes You Invisible

Page: https://stenobird.com/podcast/the-expert-method-7602465/find-your-tilt-before-ai-makes-you-invisible
Text version: https://stenobird.com/podcast/the-expert-method-7602465/find-your-tilt-before-ai-makes-you-invisible.md
Podcast: [The Expert Method](https://stenobird.com/podcast/the-expert-method-7602465)
Published: 2026-05-14T15:00:00+00:00
Episode link: https://api.riverside.com/hosting-analytics/media/9b626a137efc217eb831cdf1bcf83c39a894be7302ac2ded65db7a40c2655910/eyJlcGlzb2RlSWQiOiJlOGU1ZTlkNC1hODAyLTRlM2ItYmRjNC0yNDljZWEzNTU3M2EiLCJwb2RjYXN0SWQiOiIyYjliZmMzNS00MGExLTQ1OGYtYWE5Yi0wODM5MTdlYzIxY2EiLCJhY2NvdW50SWQiOiI2OTBkMmM4Mjg4NDBjYjZjZTY4YzJkZjQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEwNTVmZWEyODM0YThkODNhMjJlY2JhL2lhbnMtc3R1ZGlvLU80a25BLWNvbXBvc2VyLTIwMjYtNS0xNF9fNy0zOC01MC5tcDMifQ==.mp3
Audio file: https://api.riverside.com/hosting-analytics/media/9b626a137efc217eb831cdf1bcf83c39a894be7302ac2ded65db7a40c2655910/eyJlcGlzb2RlSWQiOiJlOGU1ZTlkNC1hODAyLTRlM2ItYmRjNC0yNDljZWEzNTU3M2EiLCJwb2RjYXN0SWQiOiIyYjliZmMzNS00MGExLTQ1OGYtYWE5Yi0wODM5MTdlYzIxY2EiLCJhY2NvdW50SWQiOiI2OTBkMmM4Mjg4NDBjYjZjZTY4YzJkZjQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEwNTVmZWEyODM0YThkODNhMjJlY2JhL2lhbnMtc3R1ZGlvLU80a25BLWNvbXBvc2VyLTIwMjYtNS0xNF9fNy0zOC01MC5tcDMifQ==.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/the-expert-method-7602465/episodes/find-your-tilt-before-ai-makes-you-invisible
Duration seconds: 2640

## Resource

Check out the Program Execution System Toolkit: https://implementgpts.com/pestoolkit =============== AI is making average information easier to create than ever. But according to Joe Pulizzi, that makes one thing even more valuable: a clear, human point of view. In this episode, I sat down with Joe Pulizzi to talk about why the old career and success playbook is breaking down, what it means to “find your tilt,” and why creators, experts, and entrepreneurs need to become recognizable for a specific idea, audience, and point of view. Joe explains why building an audience should come before building a product, why most creators fail by trying to be everywhere at once, and how owned distribution — like email, communities, and direct relationships — creates leverage that rented platforms cannot. He also shares why human content will become scarcer in an AI-saturated world, how to discover your differentiation, and why the people willing to do the work consistently will have the advantage. This conversation is for experts, creators, coaches, consultants, and entrepreneurs who want to build trust, create useful content, and develop an audience around work that actually matters. =============== Joe’s Links: - Website: https://www.joepulizzi.com/ - LinkedIn: https://www.linkedin.com/in/joepulizzi - Facebook: https://www.facebook.com/JoePulizziAuthor - X: https://x.com/JoePulizzi - YT Channel: https://www.youtube.com/@JoePulizzi Burn the Playbook: https://www.joepulizzi.com/books/burn-the-playbook/ =============== - My LinkedIn: https://www.linkedin.com/in/ian-gatzke/ - Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting =============== Highlights: 00:00 Opening 00:17 Broken playbook 01:44 Purpose and security 05:35 Weird si…

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-expert-method-7602465/episodes/find-your-tilt-before-ai-makes-you-invisible/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/the-expert-method-7602465/find-your-tilt-before-ai-makes-you-invisible.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.