# Why Your CX Message Isn't Landing

Page: https://stenobird.com/podcast/the-experience-edge-7117779/why-your-cx-message-isn-t-landing
Text version: https://stenobird.com/podcast/the-experience-edge-7117779/why-your-cx-message-isn-t-landing.md
Podcast: [The Experience Edge](https://stenobird.com/podcast/the-experience-edge-7117779)
Published: 2026-05-27T09:49:52+00:00
Episode link: https://podcasters.spotify.com/pod/show/experienceedge/episodes/Why-Your-CX-Message-Isnt-Landing-e3jv722
Audio file: https://anchor.fm/s/fb8746cc/podcast/play/120609282/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-4-27%2F424978960-44100-2-5985c5e019981.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-experience-edge-7117779/episodes/why-your-cx-message-isn-t-landing
Duration seconds: 799

## Resource

Your CX pitch lands with practitioners but dies with CEOs. Here's the messaging framework that fixes it. IN THIS EPISODE Why CX leaders keep pitching the wrong message to the wrong room — and how to diagnose it How to talk to a CEO or COO about customer experience without mentioning customer experience What product leaders actually need to hear before they'll prioritise CX on the roadmap When to lead with technology — and why it's only right for one specific audience The two most common messaging mistakes CX teams make and how to avoid them CHAPTERS 00:00 Intro — Why CX storytelling breaks down 01:04 The real-world example: energy company, call volume, cost mandate 02:10 Three audience buckets: Out-of-CX, CX-adjacent, CX expert 03:29 How to pitch the out-of-CX crowd (CEOs, COOs) 05:00 How to pitch the middle layer (product, marketing, brand) 08:08 How to pitch CX practitioners — and when to lead with technology 09:49 The full messaging stack: outcomes, use case, technology 10:30 Two mistakes to avoid: stacking arguments and mixing audiences 12:12 Key takeaways — same work, three different messages Follow Jochem on LinkedIn: https://www.linkedin.com/in/jochemvanderveer/ CONNECT WITH US:Website: https://www.theydo.com/ LinkedIn: https://www.linkedin.com/company/theydo-journey-management/ #TheExperienceEdge #CustomerExperience #CXStrategy #CXLeadership #CustomerJourney #JourneyManagement #CXMessaging #CostToServe #VoiceOfCustomer #CustomerInsights

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## Transcript

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