# Ep 69. - The Missing Link Between Data and Better Decisions - Insights

Page: https://stenobird.com/podcast/the-experience-edge-7117779/ep-69-the-missing-link-between-data-and-better-decisions-insights
Text version: https://stenobird.com/podcast/the-experience-edge-7117779/ep-69-the-missing-link-between-data-and-better-decisions-insights.md
Podcast: [The Experience Edge](https://stenobird.com/podcast/the-experience-edge-7117779)
Published: 2026-04-01T07:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/experienceedge/episodes/Ep-69----The-Missing-Link-Between-Data-and-Better-Decisions---Insights-e3h92ik
Audio file: https://anchor.fm/s/fb8746cc/podcast/play/117786644/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-3-1%2F421182790-44100-2-a0aa8d8c7d29a.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-experience-edge-7117779/episodes/ep-69-the-missing-link-between-data-and-better-decisions-insights
Duration seconds: 754

## Resource

In this Insights episode, Jochem van der Veer challenges the assumption that more data, dashboards, and AI naturally lead to better customer experience decisions. The real issue isn’t visibility - it’s the absence of shared context that gives data meaning. Most organizations aren’t lacking insights; they’re operating in different versions of reality. Teams interpret the same signals differently and optimize locally, while AI only accelerates this misalignment. Without a shared understanding of where signals live in the customer journey and what they mean, organizations don’t scale intelligence - they scale confusion. In this video: Why more data doesn’t solve misalignment and often makes it worse How fragmented context leads to false problems and wasted investment What it means to anchor metrics in the customer journey, not departments Why AI amplifies structural issues instead of fixing them How shared context changes prioritization, decision-making, and strategy How do you know if your organization is solving real problems or just reacting to disconnected signals? Follow Jochem on LinkedIn: https://www.linkedin.com/in/jochemvanderveer Learn more about Journey Management with TheyDo: https://www.theydo.com #CustomerExperience #JourneyManagement #ServiceDesign #CXStrategy #OrganizationalDesign #DecisionMaking #CustomerJourney #BusinessTransformation #AIinCX #ExperienceManagement #ProductStrategy #OperationalExcellence #VoiceOfCustomer

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## Transcript

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